Meet the team

Silas Moestrup Pedersen is the Founder and CEO of Copenhagen Commerce, where he leads a team dedicated to redefining what a modern marketplace agency can deliver. With a focus on operational excellence, strategic experimentation, and sustainable brand growth, Silas brings deep cross-functional expertise to the evolving world of digital commerce.

His career spans leadership roles at LEGO, where he led large-scale e-commerce and advertising initiatives across international markets. Drawing on this experience, Silas founded Copenhagen Commerce with a clear mission: to help brands navigate complexity and unlock growth through platform-native strategies, data-driven insights, and agile execution.

Silas holds executive credentials from Harvard Business School and is deeply engaged in conversations around innovation, team culture, and long-term entrepreneurship. His leadership style is marked by clarity, empathy, and a strong belief in ownership and autonomy at every level of the organization.

Outside of work, Silas remains an active voice in the Nordic tech and eCommerce ecosystem, and is committed to continuous personal growth — whether through executive learning, product design or purposeful travel. He believes that building a company is both a professional and personal journey — shaped by conviction, creativity, and care.

Nicolai Søndergaard is the Co-Founder and Chief Commercial Officer of Copenhagen Commerce, where he leads commercial strategy and partner growth. With a focus on connected data, AI-enabled decision making, and operating models built for speed, Nicolai works with brands to turn Amazon from a fragmented channel into a scalable commercial engine.

Nicolai brings over 10 years of Amazon experience, which started at LEGO, where he was the second person to join the company’s Amazon eCommerce team, an early bet that would grow into LEGO’s largest global partner in the years that followed. At Kellogg, he managed a nine-figure Amazon P&L spanning Amazon Core, Fresh, Pantry, and Go, navigating the business through a period in which Amazon was testing multiple formats for food and grocery, before joining Bain & Company to help rebuild its eCommerce diagnostic framework. Most recently, as Senior Director of Omni Enablement at Newell Brands, he built the omni transformation office across seven business units and drove the enterprise-wide case for standardizing data governance and content supply chains, including building advanced merchandising and syndication capabilities across one of Amazon’s top 10 largest manufacturers. Having seen first-hand how fragmented systems, disconnected agencies, and endless handovers slow large organizations down, Nicolai joined Copenhagen Commerce on a different bet: that the next era of Amazon growth belongs to companies that build systems, not those that sell tasks.

Outside of work, Nicolai is an active voice in the conversation around how AI is reshaping product discovery, search, and brand competition on Amazon and beyond. After more than a decade in corporate America, he returned to building from the ground up, driven by the belief that better commercial outcomes come from less friction, not more activity.

Nicolai also acts as Copenhagen Commerce’s primary US-based lead, as the company offers a truly global footprint to its clients.

As CTO at Copenhagen Commerce, Andreas leads the creation of a unified AI-driven e-commerce intelligence engine that continuously learns from millions of data points to forecast demand, automate strategic optimizations, ensure product data quality, monitor visibility, surface high-impact insights, generate SEO-rich content, and launch and manage campaigns at scale — empowering brands to act with speed, precision, and confidence.

Before stepping into his current role, he spent more than two years at Novo Nordisk, designing and refining end-to-end data-processing frameworks and predictive-analytics systems in a rigorously regulated research environment. He transformed complex experimental datasets into robust, actionable insights that accelerated decision-making cycles. Early in his career, he co-authored a paper at AISTATS — an experience that cemented his research-driven mindset and now fuels fresh ideas and technical excellence at Copenhagen Commerce.

With a background in AI Engineering from the Technical University of Denmark, supplemented by international studies at the University of Technology Sydney and the Technical University of Munich, Andreas has mastered scalable AI architectures and probabilistic modeling.

Outside of work, he channels his energy into all forms of physical activity, with a particular passion for weightlifting — reflecting the same discipline and drive he brings to every technical challenge.

Pelle joins Copenhagen Commerce as Director of Client Strategy & Strategic Initiatives, where he will help shape how we work with clients on long-term growth, strategic planning, and portfolio-level priorities. His role spans client relationship development, strategic program design, and alignment across advertising, operations, and commercial teams.

We’re currently preparing a full bio covering Pelle’s background and experience. More detail on his career path, areas of expertise, and approach to client strategy will be shared here soon.

As Client Strategy & Operations Lead, Benedikt brings a robust blend of strategic insight and hands-on e-commerce execution to his role. He designs and oversees initiatives that drive digital growth, optimize marketplace performance, and scale operational frameworks — leveraging data-driven decision making to deliver measurable results for clients.

Benedikt’s professional background includes self-directed cross-category coordination of projects at eBay, where he also managed category and account duties, and cultivated relationships with key brands. As a Junior E-Commerce Consultant at eBazaaris, he managed Amazon and eBay accounts for several pharmaceutical clients, led bi-weekly KPI reviews, and collaborated effectively within an international team.

Beyond his core role, Benedikt is committed to academic research on platform innovation and holds a master’s degree in Digital Business from Copenhagen Business School. He is a native German speaker, fluent in English, and possesses basic proficiency in Danish, enabling effective collaboration with international stakeholders.

Lise leads the advertising strategy at Copenhagen Commerce, where she bridges creative thinking with data-driven precision. With a master’s degree in Digital Marketing Strategy from Trinity College Dublin and a business degree from King’s College London, her academic foundation is global and robust.

She has honed her expertise in digital media, analytics, and cross-platform advertising through international experiences in London, Dublin, Copenhagen, and New York. Prior to joining CC, Lise developed her skills at firms like Clarins and Kepler, where she worked on performance marketing, Amazon DSP campaigns, and brand development.

She’s certified across a spectrum of platforms including Amazon Ads, Google Ads (Display & Search), and DV360 — a testament to her full-funnel competence. Known for her strategic rigor, Lise excels at aligning digital media execution with overarching commercial goals.

Marie-Louise is the operational backbone of Copenhagen Commerce, where she leads all people and back-office operations. She manages everything from contract design and payroll administration to authority reporting and internal compliance frameworks. Her work ensures smooth day-to-day operations and lays the foundation for a scalable, compliant, and people-first organization.

With extensive experience in HR, payroll, finance, and regulatory compliance across the Nordics, Marie-Louise has a proven track record of building operational infrastructure in high-performance environments. Prior to joining Copenhagen Commerce, she worked at Prokura, where she led talent acquisition, onboarding, contract management, and leave administration — developing deep expertise in Nordic employment law.

Marie-Louise holds a Master’s degree in Human Resource Management from Copenhagen Business School, where she focused on future-of-work trends, digital collaboration, and labor law. She is certified in GDPR, first aid, and various HR compliance topics, and is regarded as a specialist in cross-border payroll and employment regulation.

Outside the office, Marie-Louise is a former competitive show jumper, having represented Denmark on the national equestrian team. This experience shaped her resilience, precision, and ability to perform under pressure — qualities that continue to define her work in operational leadership.

One of our newest members! We’re very excited to have Younes as part of the Copenhagen Commerce team.

Oliver is a Software Engineer & AI Manager at Copenhagen Commerce, helping build and scale the AI-driven technology behind our platform.

Daniel joins Copenhagen Commerce as Advertising Strategy Lead, where he will support the design and execution of platform-native Amazon advertising strategies. His work will focus on campaign planning, media structure, performance monitoring, and alignment between day-to-day execution and broader commercial goals.

We’re currently preparing a full bio covering Daniel’s background and experience. More detail on his career path, areas of expertise, and approach to advertising strategy will be shared here soon.

Carl Oscar is an Advertising Specialist at Copenhagen Commerce, where he plays a key role in executing platform-native advertising campaigns across Amazon. He supports campaign setup, performance monitoring, and status reporting — ensuring on-time, high-precision delivery and strategic alignment across client accounts. His work contributes directly to the agency’s focus on scalable, insight-driven performance marketing.

With a strong analytical mindset and a structured approach to problem-solving, Carl Oscar helps strengthen the operational backbone of our performance team. He is continually building his expertise in digital media, marketplace ecosystems, and e-commerce strategy, and has a keen interest in how data and creative performance intersect. Carl Oscar also manages Copenhagen Commerce’s merchandise operations, ensuring quality, consistency, and brand alignment across all touchpoints — driven by his deep passion for fashion and eye for detail.

Carl Oscar is currently pursuing a degree in Economics and Business Administration at Copenhagen Business School, where he focuses on the intersection of data, marketing, and business. His academic work complements his day-to-day contributions at Copenhagen Commerce, allowing him to bring a unique blend of emerging theory and practical execution to his role.

Ilona is an Advertising Specialist at Copenhagen Commerce, executing platform-native Amazon campaigns with precision. She supports campaign setup, performance monitoring, and strategic alignment across growing client portfolios.