Approach
An end-to-end approach to Amazon growth
Ensuring lasting results through an end-to-end strategic approach rooted in technology, tried-and-true systems and committed partnerships.
Strategy
Market & category analysis · Brand health assessment · Three-year growth roadmap · Revenue & KPI forecasting · Executive dashboards · Stakeholder alignment
Operations
Catalogue setup · Centralized product data · Inventory management · Operational reporting · Project management · Performance reviews
Optimization
Content playbooks · Listing optimization · A+ content & imagery · On-brand product copy · Search visibility growth · Amazon SEO
Scale
Full-funnel advertising · Proprietary bid technology · Deals & promotions · Brand Stores & ads · Seasonal campaigns · Incremental growth focus
Technology
In every step
Forecasting & reporting · Product data intelligence · Visibility tracking & copy · AI keyword research · Automated campaigns
Scale of Services
Data Collection & Automation
All critical data is consolidated into one database, enabling real-time reporting, dashboards, and development of sophisticated tech products.
Disciplined Execution
Our systems ensure flawless execution tailored to each client's unique product catalog. Progress is tracked in Monday.com on a daily, weekly, monthly, and quarterly basis.
Technology & Scale
Artificial intelligence minimizes repetitive work by enabling global product-level keyword research, campaign creation, and copywriting that drives commercial impact.
Strategy & Forecasting
Market Analysis & Brand Audit
We conduct category-specific market research to identify trends and benchmark competitors, then perform a Brand Audit to assess brand health and Amazon maturity. These insights form the basis of our 3 year strategy.
3 Year Strategy
At the start of each engagement — and end of every year — we launch a tailored three-year roadmap built around content, advertising and technology to align stakeholders, drive accountability, and ensure measurable growth.
Business Forecasting
We forecast 20+ business KPIs for the next 3 years — ranging from advertising to content, layered in with seasonality to ensure an accurate daily forecast. This is then included in our clients’ dashboards and measured against.
Customized Reporting
We build custom client dashboards that integrate multiple data sources, consolidate key metrics, and deliver tailored analysis. Our interactive dashboards ensure data-driven decision-making and transparency.
Operations
Product Masterfile
Our single source of truth from ASINs to product attributes and inventory levels — acting as the core driver of our partnership. It powers our tech stack, ensures data accuracy, and enables our clients to manage their products.
Content Masterfile
We maintain a central repository for content based on the Product Masterfile. It feeds our copywriter tool to produce consistent, accurate copy and streamlines content updates.
Catalogue & Inventory Management
We manage FBA, FBM, and Vendor Central fulfillment operations for both seller and vendor clients. We continuously monitor inventory levels to prevent stockouts and penalties, ensuring reliable availability and efficient restocking.
Project Management & Monday.com
We use Monday.com for project management, tracking tasks, timelines, and milestones. Clients can access their project boards to review status, updates, and priorities, ensuring transparency and aligned teamwork.
Status Reporting
We facilitate bi-weekly account performance meetings and send written updates on alternate weeks, so clients have full visibility, actionable insights, and stay consistently aligned with our strategy.
Content Optimization
Content Playbooks
Our consultancy team collaborates with clients to craft custom playbooks based on client insights and industry best practices, guiding content strategy to maintain a fully-optimized and structured product portfolio.
Visual Content
We assist with A+ content, brand stories, videos and images on Amazon, ensuring assets are available on time and seamlessly integrated onto the client's product detail pages and into advertising campaigns.
Copywriting
We rely on the Product and Content Masterfile to source all necessary product details, feeding our automated copywriting tool to generate accurate, consistent product copy at scale.
Search Engine Optimization
Our copywriting tool combines curated keyword lists from our AI-enabled keyword research tool with product content to automatically optimize Amazon listings for search visibility and ranking, based on client requirements.
Advertising
Advertising Strategy
By prioritizing incremental growth over quick wins, we leverage non-brand targeting to capture new audiences, expand market share, and drive profitable, long-term success.
Amazon Advertising
Using our bid platform, ACOS targets are set per campaign based on your goals. This enables automated bid optimization, manual adjustments, negations, and budget control via monthly inputs and our budget tracker.
Advertising Structure
Our single ASIN structure enables product activation and pausing while gathering ASIN-level data, with our campaign methodology using auto campaigns for keyword research and manual ones to isolate the top performers.
Advertising Technology
Our proprietary technology identifies the most relevant keywords and ASINs per product for ultra-granular targeting, while search term rules and campaign flows boost successful targets and eliminate the poorer ones.
Deals & Promotions
The structure allows quick product activation for peak periods, based on the promotional strategy, while our bid platform uses dayparting and rules to boost visibility during peak hours and reduce spend during hollow hours.
Advertising Masterfile & Brand Store
The masterfile includes all campaign types, names, settings, ACOS targets, and flows. It also features the brand store and sponsored brand ad tracker to manage headlines and advertised ASINs based on retail data.
Technology
ML Forecasting & Automated Reporting
We use machine learning to deliver accurate sales forecasts and real-time performance reports. Our systems pull data from multiple sources to create automated and customized dashboards, driving proactive decision-making.
Product Understanding & Data Validation
We collect, analyze and validate your product data to ensure accuracy and consistency using our proprietary software. Leveraging Machine Learning we develop a deep product understanding, enabling our entire tech stack.
Visibility Tracking
We monitor how all your products rank organically and paid for every keyword on the digital shelf, to help better understand and improve discoverability. This data is used to fuel our keyword research and content optimization.
AI-powered Keyword Research
Our AI-powered Keyword Intelligence Tool identifies high-impact ASIN-level keywords, helping our clients improve paid and organic performance. Data for millions of keywords is updated daily, ensuring we always stay ahead.
Automated Copywriting
Our automated Copywriter generates SEO-optimized product content based on brand guidelines, embedding keywords discovered through our visibility tracking and keyword research, to enhance organic performance.
Competitor ASIN Research
Our Product Intelligence Tool tracks thousands of competitor products, uncovering strategic opportunities for ASIN targeting and product development, to improve discoverability and advertising performance.
Ad Creator
We automate ASIN-level advertising campaign creation and management, allowing us to efficiently scale your product portfolio to thousands of campaigns, covering all campaign types and the entire marketing funnel.
Marketplace Management
eControl
A file in which all products live with product-level data on active status, inventory, revenue, and net PPM — on which advertising actions are taken.
Marketplace Strategy
We provide a structured overview of your brand's performance through detailed status reports and recap sessions, ensuring you stay aligned with your marketing goals.
3P Seller Mitigation
We streamline your brand management workflow by leveraging Monday.com for efficient collaboration and task tracking.
Cross Channel Conflict Strategy
We align retail and advertising across channels to reduce conflict and protect margin, coordinating actions through shared data and clear ownership.
Want to see it applied to your portfolio?
We'll prepare a concise plan of how a shared data foundation and continuous automation could unlock the flywheel for your brand.